[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.taw.sk\/rychly-a-prehladny-e-shop-je-dolezitym-faktorom-predaja\/#Article","mainEntityOfPage":"https:\/\/www.taw.sk\/rychly-a-prehladny-e-shop-je-dolezitym-faktorom-predaja\/","headline":"R\u00fdchly a preh\u013eadn\u00fd e-shop je d\u00f4le\u017eit\u00fdm faktorom predaja","name":"R\u00fdchly a preh\u013eadn\u00fd e-shop je d\u00f4le\u017eit\u00fdm faktorom predaja","description":"Nav\u0161tevujete e-shopy a prev\u00e1dzkujete i Vy predaj ur\u010dit\u00e9ho tovaru? Zrejme u\u017e viete, \u017ee e-shop je praktick\u00fdm, popul\u00e1rnym, nav\u0161tevovan\u00fdm a teda koniec koncov i v\u00fdnosn\u00fdm sp\u00f4sobom, ako zauja\u0165 verejnos\u0165. Pri prezeran\u00ed internetu a n\u00e1v\u0161tev\u00e1ch e-shopov sme si ale mo\u017eno v\u0161imli vo\u013en\u00fdm okom, na prv\u00fd poh\u013ead, pri prvej sk\u00fasenosti vidite\u013en\u00e9 rozdiely. Pri n\u00e1v\u0161teve ur\u010dit\u00e9ho internetov\u00e9ho obchodu sme […]","datePublished":"2018-03-30","dateModified":"2018-03-30","author":{"@type":"Person","@id":"https:\/\/www.taw.sk\/author\/#Person","name":"","url":"https:\/\/www.taw.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"taw.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.taw.sk\/wp-content\/uploads\/img_a288247_w16466_t1527690783.jpg","url":"https:\/\/www.taw.sk\/wp-content\/uploads\/img_a288247_w16466_t1527690783.jpg","height":0,"width":0},"url":"https:\/\/www.taw.sk\/rychly-a-prehladny-e-shop-je-dolezitym-faktorom-predaja\/","wordCount":500,"articleBody":"Nav\u0161tevujete e-shopy a prev\u00e1dzkujete i Vy predaj ur\u010dit\u00e9ho tovaru? Zrejme u\u017e viete, \u017ee e-shop je praktick\u00fdm, popul\u00e1rnym, nav\u0161tevovan\u00fdm a teda koniec koncov i v\u00fdnosn\u00fdm sp\u00f4sobom, ako zauja\u0165 verejnos\u0165. Pri prezeran\u00ed internetu a n\u00e1v\u0161tev\u00e1ch e-shopov sme si ale mo\u017eno v\u0161imli vo\u013en\u00fdm okom, na prv\u00fd poh\u013ead, pri prvej sk\u00fasenosti vidite\u013en\u00e9 rozdiely. Pri n\u00e1v\u0161teve ur\u010dit\u00e9ho internetov\u00e9ho obchodu sme mali pocit, \u017ee n\u00e1s ihne\u010f zaujal, hne\u010f sme mali chu\u0165 prezera\u0165 r\u00f4zne kateg\u00f3rie, no a v\u0161etko bolo l\u00e1kavo preh\u013eadn\u00e9. In\u00fd e-shop n\u00e1s zasa tak moc nezaujal, pri\u010dom rovnak\u00fd produkt by sme k\u00fapili aj tam a za pribli\u017ene rovnak\u00fa cenu.Internetov\u00e9 obchody sa tak l\u00ed\u0161ia vo svojom celkovom preveden\u00ed a mo\u017eno viete i na vlastnej ko\u017ei, ak ste touto formou nakupoval\/a, \u017ee preh\u013eadn\u00e9 a praktick\u00e9 ovl\u00e1danie, r\u00fdchlos\u0165,… celkov\u00e9 prevedenie je relat\u00edvne dos\u0165 podstatn\u00fd faktor, \u010di dan\u00e9ho predajcu uprednostn\u00edme alebo nie.Be\u017ene nav\u0161tevovan\u00e9 webov\u00e9 str\u00e1nky maj\u00fa prijate\u013en\u00fa, celkom sympatick\u00fa r\u00fdchlos\u0165, nem\u00e1me pocit, \u017ee by n\u00e1s zdr\u017eovali. Ale asi vieme, \u017ee to neplat\u00ed v\u017edy. Ka\u017edop\u00e1dne pomal\u00fdmi str\u00e1nkami sa nem\u00e1me z\u00e1ujem zdr\u017eova\u0165, ak navy\u0161e pozn\u00e1me ve\u013ea in\u00fdch konkuren\u010dn\u00fdch webov\u00fdch alternat\u00edv. Pri prev\u00e1dzkovan\u00ed e-shopu by sa tak nemalo zab\u00fada\u0165 i na t\u00fato vec, pravidelne optimalizova\u0165 r\u00fdchlos\u0165 na\u010d\u00edtania jeho str\u00e1nok. Pomocou Google Analytics m\u00f4\u017eete r\u00fdchlos\u0165 na\u010d\u00edtania ka\u017edej str\u00e1nky svojho e-shopu pravidelne testova\u0165 a t\u00fdm p\u00e1dom nezabudn\u00fa\u0165 na tie, ktor\u00e9 sa na\u010d\u00edtavaj\u00fa o nie\u010do pomal\u0161ie.Napr\u00edklad kateg\u00f3ria mikiny sa na\u010d\u00edta relat\u00edvne r\u00fdchlo, kateg\u00f3ria tri\u010dk\u00e1 podobne, v\u0161etko sa zd\u00e1 ok. Ale povedzme kateg\u00f3ria ko\u017een\u00e9 bundy, t\u00e1 sa bude na\u010d\u00edta\u0165 vidite\u013ene dlh\u0161ie, no a tak\u00e9muto probl\u00e9mu by sme mali zabr\u00e1ni\u0165.\u010ealej sa odpor\u00fa\u010da h\u013eadie\u0165 i na protokol, respekt\u00edve protokol HTTPS, ktor\u00fd zvy\u0161uje d\u00f4veryhodnos\u0165 webovej adresy. K tomuto kroku je potrebn\u00e9 zaobstara\u0165 si certifik\u00e1t SSL.No a \u010fal\u0161ia, pre z\u00e1kazn\u00edka podstatn\u00e1 vec, v\u00fdzor a preh\u013eadnos\u0165. Sympaticky a l\u00e1kavo p\u00f4sob\u00ed tkzv. mega menu, ve\u013ek\u00e9 menu, kedy sa u\u017e len prejden\u00edm kurzorom my\u0161i na ur\u010dit\u00fa polo\u017eku z\u00e1kazn\u00edkovi zjav\u00ed n\u00e1h\u013ead k produktom, ktor\u00e9 dan\u00e1 kateg\u00f3ria ukr\u00fdva. Str\u00e1nka by mala obsahova\u0165 i filter k \u013eah\u0161ej orient\u00e1cii pre z\u00e1kazn\u00edka h\u013eadaj\u00faceho konkr\u00e9tny produkt, nesmie ch\u00fdba\u0165 ani fotogal\u00e9ria produktov. A hlavne, na t\u00e9matickej \u00favodnej str\u00e1nke nezabudnime predstavi\u0165 v skratke nie\u010do o na\u0161om e-shope a hlavne l\u00e1kav\u00fdm, av\u0161ak stru\u010dn\u00fdm dojmom op\u00edsa\u0165, \u010do vlastne pred\u00e1vame.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.9\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"R\u00fdchly a preh\u013eadn\u00fd e-shop je d\u00f4le\u017eit\u00fdm faktorom predaja","item":"https:\/\/www.taw.sk\/rychly-a-prehladny-e-shop-je-dolezitym-faktorom-predaja\/#breadcrumbitem"}]}]