[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.taw.sk\/preco-ma-zvysena-fragmentacia-zariadenia-pozitivny-vplyv-na-zacielenie-mobilnych-reklam\/#Article","mainEntityOfPage":"https:\/\/www.taw.sk\/preco-ma-zvysena-fragmentacia-zariadenia-pozitivny-vplyv-na-zacielenie-mobilnych-reklam\/","headline":"Pre\u010do m\u00e1 zv\u00fd\u0161en\u00e1 fragment\u00e1cia zariadenia pozit\u00edvny vplyv na zacielenie mobiln\u00fdch rekl\u00e1m","name":"Pre\u010do m\u00e1 zv\u00fd\u0161en\u00e1 fragment\u00e1cia zariadenia pozit\u00edvny vplyv na zacielenie mobiln\u00fdch rekl\u00e1m","description":"IHS (febru\u00e1r 2014) predpoved\u00e1, \u017ee v roku 2014 bude predan\u00fdch 6 mili\u00e1rd nov\u00fdch pripojen\u00fdch zariaden\u00ed. T\u00e1to rozmanitos\u0165 zariaden\u00ed by sa nemala vn\u00edma\u0165 ako prek\u00e1\u017eka mobilnej reklamy, ale sk\u00f4r ako pr\u00edle\u017eitos\u0165 na dosiahnutie lep\u0161ie zacielen\u00fdch rekl\u00e1m. \u00a0 T\u00e1to pr\u00edle\u017eitos\u0165 nastane, ke\u010f inzerent pozn\u00e1 typ zariadenia, mo\u017enosti zariadenia spolu s t\u00fdm, \u010do mo\u017eno odvodi\u0165 o u\u017e\u00edvate\u013eovi a […]","datePublished":"2019-08-24","dateModified":"2019-08-24","author":{"@type":"Person","@id":"https:\/\/www.taw.sk\/author\/#Person","name":"","url":"https:\/\/www.taw.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"taw.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.taw.sk\/wp-content\/uploads\/img_a305423_w16851_t1566828876.jpg","url":"https:\/\/www.taw.sk\/wp-content\/uploads\/img_a305423_w16851_t1566828876.jpg","height":0,"width":0},"url":"https:\/\/www.taw.sk\/preco-ma-zvysena-fragmentacia-zariadenia-pozitivny-vplyv-na-zacielenie-mobilnych-reklam\/","about":["Online"],"wordCount":403,"articleBody":"IHS (febru\u00e1r 2014) predpoved\u00e1, \u017ee v roku 2014 bude predan\u00fdch 6 mili\u00e1rd nov\u00fdch pripojen\u00fdch zariaden\u00ed. T\u00e1to rozmanitos\u0165 zariaden\u00ed by sa nemala vn\u00edma\u0165 ako prek\u00e1\u017eka mobilnej reklamy, ale sk\u00f4r ako pr\u00edle\u017eitos\u0165 na dosiahnutie lep\u0161ie zacielen\u00fdch rekl\u00e1m.\u00a0T\u00e1to pr\u00edle\u017eitos\u0165 nastane, ke\u010f inzerent pozn\u00e1 typ zariadenia, mo\u017enosti zariadenia spolu s t\u00fdm, \u010do mo\u017eno odvodi\u0165 o u\u017e\u00edvate\u013eovi a jeho s\u00favislostiach, \u010do umo\u017e\u0148uje doru\u010denie cielenej\u0161ej reklamy.\u00a0\u0160es\u0165 sp\u00f4sobov, ako znalos\u0165 mobiln\u00fdch zariaden\u00ed pom\u00e1ha zacieli\u0165 reklamy:1. TYP ZARIADENIAAk\u00fd typ smartf\u00f3nu at\u010f. \u010co z toho m\u00f4\u017eeme odvodi\u0165? Hern\u00e1 konzola, u\u017e\u00edvate\u013e inteligentnej telev\u00edzie alebo tabletu bude s v\u00e4\u010d\u0161ou pravdepodobnos\u0165ou doma a v rekrea\u010dnom duchu ako u\u017e\u00edvate\u013e smartf\u00f3nu.\u00a02. ZARIADENIE ZARIADENIAPoznanie presn\u00e9ho modelu umo\u017e\u0148uje inzerentom zacieli\u0165 reklamy relevantn\u00e9 pre toto zariadenie, napr\u00edklad \u201ez\u00edskajte najnov\u0161ie inform\u00e1cie pre Sony PlayStation 4\u201c; \u201eInovujte svoj iPhone 4S na iPhone 5S e\u0161te dnes\u201c. Mo\u017eno predpoklada\u0165 aj demografick\u00e9 \u00fadaje zalo\u017een\u00e9 na cene a veku zariadenia.\u00a03. VLASTNOSTI ZARIADENIAAk\u00e1 je ve\u013ekos\u0165 obrazovky – zmest\u00ed sa reklama? Je to dotykov\u00fd displej – vylep\u0161ujete poklepan\u00edm a pos\u00favan\u00edm? Podporuje HTML5 – umo\u017e\u0148uje \u0161pi\u010dkov\u00e9 multimedi\u00e1lne reklamy?\u00a04. INFORM\u00c1CIE O PRIPOJEN\u00cdVedie\u0165, \u010di je zariadenie pripojen\u00e9 k sieti Wi-Fi alebo k mobiln\u00e9mu (oper\u00e1torsk\u00e9mu) pripojeniu (2G, 3G alebo 4G?), Ur\u010duje, ak\u00e9 sk\u00fasenosti, napr. Bannerov\u00e1 reklama alebo videoreklama, pripojenie dok\u00e1\u017ee spracova\u0165. Je tie\u017e mo\u017en\u00e9 odvodi\u0165 kontext, preto\u017ee WiFi je pravdepodobnej\u0161ie doma – doma, v pr\u00e1ci alebo v kaviarni.\u00a05. UMIESTNENIE ZARIADENIAMobiln\u00e9 zariadenie vie, kde sa nach\u00e1dza, \u010di u\u017e prostredn\u00edctvom GPS, \u010di ide o vyspelej\u0161ie sl\u00fachadlo, alebo pomocou triangul\u00e1cie mobilnej ve\u017ee a WiFi hotspotu. Ak je pou\u017e\u00edvate\u013e pripraven\u00fd zdie\u013ea\u0165 tieto inform\u00e1cie, je mo\u017en\u00e9 zacielenie na in\u00e9 miesto, napr. Reklama na \u013eud\u00ed v tesnej bl\u00edzkosti miesta inzerenta.\u00a06. MOBILN\u00c9 SN\u00cdMA\u010cEAkcelerometer zis\u0165uje pohyb, r\u00fdchlos\u0165 pohybu a n\u00e1klon, tj horizont\u00e1lne alebo vertik\u00e1lne zariadenie, kompas detekuje smer, ktor\u00fdm zariadenie smeruje (pohybuje sa). Ak je zdie\u013ean\u00e1, webov\u00e1 \/ nat\u00edvna aplik\u00e1cia bude vedie\u0165, \u010di je zariadenie v pohybe, byt na stole alebo dokonca v pr\u00edpade, \u017ee pou\u017e\u00edvate\u013e le\u017e\u00ed, a tie\u017e umo\u017en\u00ed navig\u00e1ciu smerom k najbli\u017e\u0161ej predajni inzerenta.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pre\u010do m\u00e1 zv\u00fd\u0161en\u00e1 fragment\u00e1cia zariadenia pozit\u00edvny vplyv na zacielenie mobiln\u00fdch rekl\u00e1m","item":"https:\/\/www.taw.sk\/preco-ma-zvysena-fragmentacia-zariadenia-pozitivny-vplyv-na-zacielenie-mobilnych-reklam\/#breadcrumbitem"}]}]